Executivo da WWE revela grande plano de marketing para o SummerSlam

O Chief Revenue and Marketing Officer Michelle Wilson da WWE deu uma entrevista ao Multichannel News. Eis os highlights:

WWE Network going global: "Our decision to make the U.S.-based WWE Network available globally makes the whole proposition of the network scalable, so we’re very excited to make this available to 170 countries. It gives us the ability to bring on new subscribers quicker than we were anticipating. We continue to believe that the network will give us the opportunity to transform our business model."

WWE and pay-per-view now: "We’re still generating a fair amount of PPV buys to the point where In Demand still wants to be in business with us. We still think it makes good business sense to be in business with the cable operators."

O artigo indica que a WWE planeia uma campanha de marketing durante o SummerSlam de vários milhões de dólares e que englobará 20 grandes Networks e anúncios na Google e Youtube. Wilson disse: "We made a major investment around SummerSlam because we know the opportunity to bring in subscribers is much greater that it was in the past."